Marketing

Our team approach is full service and high-performing. We make sure that every aspect of the marketing plan is well thought out and has proven results in making your home sale successful.

Home Preparation Advice

We have studied the best practices for staging a home to sell and can walk you through all of the small improvements you can do to maximize your home’s sale price and reduce the time it sits on the market, whether it be removing personal items, changing the furniture layout, or painting the front door. We have a large list of contractors we can recommend to you if any repairs are needed. We will help you prepare a sellers disclosure for prospective buyers. We will collect condo documents and budget (if applicable). We can recommend attorneys should you need one.

Establish Pricing Strategy

We pride ourselves on finding that sweet spot – a strong price for our clients that still draws in prospective buyers and maximizes the sale price. We will put together a Comparative Market Analysis (CMA) thereby helping you to select the optimal price by reviewing all of the similar homes in your neighborhood that have recently sold, are under agreement, or currently on the market.

Professional Photography and Media

When searching for homes online, some prospective buyers may never read the description of the property. They simply scan through the picture until they find one that picture their interest. That’s why we have professional photographers who take their time to capture your home in the best possible light. We also create floor plans, Youtube videos and websites for our listings.

Internet and Social Media Marketing Strategy

Our listings are distributed to dozens of prominent real estate websites, and we have exclusive sites such as ReMax.com and partnerships with popular sites such as Zillow, Trulia, Boston.com and Realtor.com in order to enhance their visibility. We also leverage social media sites such as Facebook, Twitter, and Youtube to get the information out further.

Print Marketing: Brochure and Postcards

Receiving a great marketing packet makes a buyer feel more confident in the prospective investment. We create beautiful multi-page color brochures with photography, specifications, floor plans, list of improvements, maps and area information. We also mail out “Just Listed” color postcards to your neighborhood n case they know someone who is looking for a home.

Broker Outreach

Most buyers today are represented by their own agent. Therefore, it is critical that they know and love your property. We utilize our extensive city-wide broker network to make sure they are familiar. Here’s how

MLS and LINK: Enter all information. Reverse prospecting. Actively monitor.

Broker Caravan: Private preview for all RE/MAX brokers.

Broker Luncheon Locally catered lunch for all agents to preview your home.

Broker e-blast

Digital brochure of your property to local brokerage community.

Open Houses and Showings

We host regular open houses and always accompany our showings. We provide feedback and on-going communication to you to on all activity.